About Us

Vision & Mission



P.H.I.T Values

“At FitIQ Asia, we live and breathe by our P.H.I.T values – the driving force behind our mission and approach to business. We’re committed to excellence and building meaningful relationships with our learners, clients, and partners.”

“We firmly believe that our most valuable assets are our people. Our unwavering commitment to prioritizing people is reflected in everything we do, from our interactions with employees, students, clients to our engagement with prospects. We are dedicated to creating a positive and lasting impact on everyone we encounter.”

“We prioritize keeping our word in a world where trust is hard to come by. Delivering on our promises and acting with integrity, humility, and genuine interest is something we take pride in. Our commitment to fulfilling our obligations is not only a principle but also a way of life that we firmly believe in.”

“At our core, we believe in limitless potential. Our mission is to empower and inspire individuals to unleash their full potential and become their best selves. We’re committed to providing the tools and support necessary to achieve their goals and lead a fulfilling life.”

Success is not a one-person job. It takes a team of individuals with unique skills and ideas, united by a common goal, to achieve greatness. The same belief drives the FitIQ team in everything we do – from educating the next generation of fitness professionals to building a member journey. The key to our success is to foster free thinking and individuality in pursuit of a shared vision.

Our Team

Introducing our team of rock stars! They are a group of exceptional individuals who possess a unique set of skills and an unwavering passion to deliver their best in everything they do. With their diverse backgrounds and experiences, they bring a powerhouse of knowledge, creativity, and talent to the table. We are honored to have them on our team, and our clients are constantly amazed by their drive and dedication.

As we unite in our quest for excellence, be prepared to be blown away by their awe-inspiring performances and unparalleled abilities.We are confident that with this team of extraordinary individuals, we can conquer any challenge and achieve greatness.

Steven Wileman

CEO / Co-Founder

With 23 years industry experience as a leading operator, consultant & BDM across the U.K., Middle East, and Asia. Steven is now sharing his wealth of knowledge and experience to inspire others. With a passion for the industry and a team of exceptional people, he’s leading the charge to engage, educate, and empower employees at every level.

Debbie Rose Wileman

Co-Founder / GX Training Director

A true trailblazer in the world of group exercise, with over 15 years of experience teaching and leading classes both nationally and internationally. Her innovative approach to G.X. has earned her a well-deserved reputation as one of the most exceptional professionals in the field. As our Director and Master Trainer for multiple F.E.T. Academy classes, she brings a unique perspective and invaluable expertise to everything she does.

Jason Cunanan

Senior Tutor & Assessor

Jason’s expertise is unparalleled, with over a decade of leading local and international classes and training. His unwavering commitment to continued learning has transformed lives and communities. It’s no wonder he is considered a true fitness superstar!

Charmaine Young

Senior Tutor & Assessor

With over 12 years of coaching and teaching experience across multiple countries, an unwavering commitment to rigorous education, practical application, and diverse life experiences, she’s not just an exceptional tutor – she’s a force to be reckoned with!